Corporate Identity Development
A unique presence. That’s what the professional branding of your corporation is. It’s more than a typeface and a Pantone color. It’s more than a deco graphic. It’s the visual mark which gives the world your corporate ethos and the assurance of who you are and what you provide. Your branding could be playful, such as the badge below, or more conservative than your great-grandfather’s bank officer in a bowler hat and spats.

As the Torpedo Room continues to focus its work of choice on corporate branding, our commitment to distinctive and unified presentation of our clients’ images remains paramount. Through personalized research of your company and its goals and analysis of market response to your organization, we prepare a series of concepts which best express every aspect of what makes you unique.

These concepts are further developed until one stands above the others as the obvious choice for our client. “That’s the one,” is often what we hear during our final presentations. Your sense of what best is in tune with what you wish to convey about your company is encapsulated within that moment of sonar-like recognition.

From this point, a full range of corporate collateral unique to you is developed. Your own personalized standards are arrived at in color, spacing, typography and use. We provide a book of these standards, and how your new identity should be used in the future, whether you retain the Torpedo Room on an ongoing basis or not.

At right you’ll find a diverse sampling of our clients, both young and established. Feel free to examine this identity work as indicative of how successfully brand recognition increased to the client’s satisfaction.

CREATIVE STUFF
Multidisciplined right brain content. Because we only wear suits to awards ceremonies and funerals.

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