Capital Preservation Partners
When a new financial management team was formed by industry heavyweights, CPP came to the Torpedo Room for their identity. This fee-only financial planner and wealth management firm specializes in client-focused investment advice based on a value-oriented approach to investing.

After many concepts were sketched, and a select few were produced and revised, The winning design was settled on.

An old style serif face was used to represent the corporate stability of the organization and its principals. What the organization does is reflected in the emphasis on two of the three words in the typemark. The deco connotates the steady financial growth of the portfolios they manage. It's color also indicative of the financial origins of the business.

CREATIVE STUFF
Multidisciplined right brain content. Because we only wear suits to awards ceremonies and funerals.

---